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One of the World’s Largest Producers of Appliances Streamlines Market Entry Through CrimsonLogic’s Singapore Importer of Record Services

IOR for appliance company
Overview

A leading global Fortune 500 high-technology company headquartered in China, known for being one of the largest manufacturers of consumer and major appliances, faced challenges in entering the Singapore market. Their diverse product portfolio includes both mass-market and premium goods under various renowned brands.

The company aimed to launch one of their home brands (household appliances) on Singapore’s local e-commerce platforms, such as Shopee and Lazada. However, without a local entity in Singapore, they opted for CrimsonLogic’s Importer of Record (IOR) Services to navigate the regulatory landscape.   
 

Customer Background     
Company: An International Trading Company    
Industry: Consumer Appliance  
 

Challenge

The company faced significant challenges due to their lack of a local entity in Singapore when attempting to sell their appliances on local E-Commerce platforms. These challenges included:

  1. Navigating Singapore’s import and Customs clearance process.
  2. Acquiring necessary import licences, product registrations and certifications with Competent Authorities (CAs).
  3. Complying with local Customs, CA regulations and other standards such as product safety and local requirements.
  4. Registering controlled consumer goods with authority (consumer product safety office).  
  5. Managing local tax filings and payments, including GST.
  6. Failure to meet these requirements could result in delays, legal complications and potential penalties.
     

Solution Provided 

CrimsonLogic acted as the company’s IOR, ensuring compliance with local regulations and handling all import-related matters. The services included:

  1. Declaration of permits with Singapore Customs.
  2. Paying of local taxes, for e.g. Goods and Services Tax. 
  3. Acquiring relevant import licenses and registering products with relevant CA.
  4. Registration of controlled consumer goods and obtaining Certificate of Conformity (CoC) from a Conformity Assessment Body for each model in 33 categories of household electrical, electronic, and gas appliances & accessories.

     
Results

With the assistance of CrimsonLogic’s IOR services, the client successfully launched their brand in the Singapore market, enjoying the following benefits:

  1. 100% Regulatory Compliance: CrimsonLogic's import licenses, product registrations with relevant CAs, and safety mark certifications ensured the client’s cargo was fully compliant with local regulations.
  2. Timely Cargo Clearance: As the cargo was compliant with Singapore’s import regulations, their shipments were cleared and delivered on time.
  3. Streamlined Operations: The client avoided the overhead costs and complexities of establishing a physical presence. 


     
Conclusion

By leveraging CrimsonLogic's Importer of Record (IOR) Services, the client successfully overcame the challenge of not having a local entity in Singapore. CrimsonLogic ensured full compliance with local regulations, managed import responsibilities efficiently, and facilitated the smooth entry of the brand into Singapore’s e-commerce marketplaces. 

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